who we are

Since 2001, we’ve built our brand in both the climbing community and urban landscape of downtown Toronto by remaining true to our vision: to deliver an unbeatable product at a reasonable price.

We are independently owned, environmentally and socially responsible and local to the bone, and we want you to get to know us.

At its core, Beta is made up of three friends that work their butts off to make it happen...

As the driving force behind Beta, David has a propensity for new ideas, concepts and designs. With boundless energy and enthusiasm, David’s creativity can be seen in every facet of Beta, and will be front and centre as Beta continues on its evolution.

Always psyched, James brings his tremendous energy and personality to the team. Heading up our new Imprint Division, James will be growing Beta in an entirely new direction, offering clients everywhere the opportunity to harness the power of our brand for their own personal needs.

An integral part of the team, James is looking to change the game and wants Beta to be at the forefront.

Educated, opinionated and motivated, Frank is our new marketing and communications manager. What is that exactly? Well when he told us what it was it sounded great…

Frank has become a fundamental component in the evolution of this brand and with him on our team Beta is sure to continue turning heads.