BETA :: beyond everything tried already :: Canadian made performance fashion for men.

Our best fitting t-shirt ever, the Stimulus is a must-have for every wardrobe.

Definitely not your uncle’s polo, high fashion and
high performance meet in the Cooper.

Built for any serious activity or just for the brief
lover in the house, the Hobbes are an ultra sleek fitted boxer brief.

Enhancing the slick styling of a street short with
the dynamic qualities of performance design, the Progression is the best of both worlds.

The Castor is designed to keep your body cool
and your heart glowing as you flash some
patriotic pride.

Quite possibly one of the softest and most comfortable pair of boxer shorts you will ever
put on.

Reminiscent of layering a t-shirt over a
longsleeve, this Revolution is a fresh take on a classic pairing.

Our version of the classic "v" neck sweater, the
Libre raises the bar on subtle sophistication.

A fantastic alternative to denim, the Freerider
wears much like a pair of jeans and works in all
the same places.